In a push for greater inclusivity and for creating awareness in the beauty industry, Unilever is doing away with the word “normal” in their marketing and advertising campaigns and also toning down photo editing of its models. The organisation is rolling out a global new strategy called “Positive Beauty” that not only aims to drive equitability and inclusivity in the beauty industry, but is also sustainable for the planet.
So what?
While inclusive beauty is a difficult trend for brands to follow, it has gotten importance in the recent times as increasing calls for just and equitable beauty standards flood the industry amidst increased emphasis on human rights. This step by Unilever, a stalwart in the industry, can be a catalyst of change which spurs other organisations to adopt a more equitable approach in their communication structures. Can this move also reopen dialogues about “redefining beauty standards” that has been a constant topic of debate in this century and drive a more inclusive approach to such standards?
Sources
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Unilever drops word 'normal' from beauty products https://www.bbc.com/news/business-56331524 -
'Inclusive' Unilever ditches 'normal' from beauty products https://www.telegraph.co.uk/business/2021/03/09/inclusive-unilever-ditches-word-normal-beauty-products/ -
Unilever bans the word 'normal' from ads and packaging https://www.campaignlive.co.uk/article/1709376
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