Skip to main content

Unilever pushes for greater inclusivity in its marketing communication

by Anuran Khan, Mar 30
1 minute read

In a push for greater inclusivity and for creating awareness in the beauty industry, Unilever is doing away with the word “normal” in their marketing and advertising campaigns and also toning down photo editing of its models. The organisation is rolling out a global new strategy called “Positive Beauty” that not only aims to drive equitability and inclusivity in the beauty industry, but is also sustainable for the planet.

woman peeking over green leaf plant taken at daytime

So what?

While inclusive beauty is a difficult trend for brands to follow, it has gotten importance in the recent times as increasing calls for just and equitable beauty standards flood the industry amidst increased emphasis on human rights. This step by Unilever, a stalwart in the industry, can be a catalyst of change which spurs other organisations to adopt a more equitable approach in their communication structures. Can this move also reopen dialogues about “redefining beauty standards” that has been a constant topic of debate in this century and drive a more inclusive approach to such standards?



by Anuran Khan Spotted 10 signals

Have you spotted a signal of change?

Register to receive the latest from the Futures Centre.
Sign up

  • 0
  • Share

Join discussion

Related signals

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. We won't set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our Cookies page.

Necessary cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytics cookies

We'd like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these cookies work, please see our 'Cookies page'.