Skip to main content

Taobao plans to help rural Chinese farmers out of poverty

by Futures Centre, Apr 23
1 minute read

Taobao, the world’s largest e-commerce website, has announced plans to help areas in poverty by equipping 1,000 farmers from 100 rural counties to become live-stream hosts.

Chinese Farming by Steve Douglas

The marketplace is increasingly popular with Chinese consumers; an estimated 456 million viewers used the site in 2018. It offers a consumer-to-consumer shopping experience where customers can shop for products via live-stream videos while interacting with others.

Although Taobao is primarily used for purchasing apparel and beauty, the platform aims to expand its variety of products.

As part of the Alibaba Poverty Relief Fund, the rural live-stream programme will allow farmers to engage with customers, giving them a platform to sell their products and increase their profit margins.

 

Details

by Futures Centre Spotted 1933 signals

Have you spotted a signal of change?

Register to receive the latest from the Futures Centre.
Sign up

  • 0
  • Share

Related signals

Our use of cookies

We use necessary cookies to make our site work. We'd also like to set optional analytics cookies to help us improve it. We won't set optional cookies unless you enable them. Using this tool will set a cookie on your device to remember your preferences.

For more detailed information about the cookies we use, see our Cookies page.

Necessary cookies

Necessary cookies enable core functionality such as security, network management, and accessibility. You may disable these by changing your browser settings, but this may affect how the website functions.

Analytics cookies

We'd like to set Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. The cookies collect information in a way that does not directly identify anyone. For more information on how these cookies work, please see our 'Cookies page'.

>